Workshop 4:00-5:30:   Using Twitter for Consumer Marketing Campaigns and Business Lead Generation 
Presenter: Steve Weed, Principal, Landau Design with Hands On Workshop

Location: Playground Media Group, 1813 Centinela, Santa Monica 90404
Free parking in back of building after 6pm; earlier free street parking or valet $8.00.

Networking Dinner: 6:00-7:15 and open bar

 Speakers 7:15-9:00:

• Van Vandegrift, Executive Producer, matrixx
• Damon Berger, Director of Digital Marketing, 20th Century Fox

      Twitter Workshop: In this hands on, "get-it-done" workshop, Steve Weed will teach you the exact strategies they use to attract their ideal clients via the amazing resource that is Twitter. Learn how to put this powerful, free, social media tool to work growing your business in only a few minutes per day. This workshop is for both those that are new to Twitter and those that have been using Twitter. You will learn tips, tricks, and tools to enhance your Twitter experience and efficiency for consumer entertainment marketing and to grow your customer base.

  Van will show examples and share insights on how social media is being used by matrixx and Sony PIctures Entertainment for the marketing and promotion of its upcoming feature film Planet 51.      He will include strategies for developing brand partnerships such as their partnership with Dippin' Dots and Sega.

Damon will be part of the panel discussion to address how Fox uses cross platform marketing strategies to integrate social media with traditional and digital marketing to create blockbuster hits.

We now offer an in depth 1 1/2 hour workshop before the dinner for those who want a more focused in depth presentation. The workshop will feature a single presenter showing how to design, build and launch a social media campaign with a compelling user experience. You will see examples of case studies using online promotions and social media functions.

Our speakers will address how Facebook, Twitter and social networking can promote social networks to promote films, TV, games, music, web content, cable, and advertising.

• How can entertainment properties reach consumers in new ways with social networking sites
• How can social media become a platform for delivering TV content ?
• What are opportunities for producing video content for social media?
• What impact will social TV have on the media industry as a whole?
• The impact of social networks moving into the TV business
• Will social networks take on the role of content aggregators or producers?
• How can the TV industry harness social networks as a delivery platform?
• How is social media being used as part of a viral marketing strategy for film, game, DVD and TV campaigns?
• How can advertisers and brands use social media to deliver an authentic message?
  

Apply to Speak on this Panel or Workshop:
There is no fee to speak. Now accepting speakers for case studies, keynotes, and panels. Send email to Speakers@Techsupperclub.com with bio, proposed topics, and contact information with "Oct21" in subject line.

We give priority to technology solution providers that recruit their entertainment, media or brand clients as additional speakers. If you recommend a client to speak and they accept; you can speak as well.